“NEVER CONFUSE MOTION WITH ACTION.”

Benjamin Franklin

Why Balance Matters.

Standard golf balls use cores that are much less stable in production with a single layer outer casing, while premium balls contain a more stable core with multiple layers of outer construction. Almost all standard golf balls are not balanced, while the majority of premium golf balls are only slightly imbalanced. Regardless, no golf ball is perfectly balanced at absolute center.

We know this, because tour professionals are using their own methods to find the balance point of even the most high-end, tour ready golf balls. The balls tour professionals use are hand selected by the manufacturers as the best of the best, and even these balls have a ‘heavy’ side and a ‘light’ side to the golf ball. Professionals use various methods to attempt to find the balance point themselves and mark with a marker prior to use.

As the game attracts more athletes with higher swing speeds and more analytical players with an obsession with science, the balance point of a golf ball matters more and more and cannot be overlooked by manufacturers chasing perfection. To create the most pure and true flight and roll, the player must be aware of the golf ball they are playing, the heavy side, the light side, and the proper end over end path.

When Balance Matters.

To create the most accurate driving shape with as little side spin or axis rotation as possible, players need the heaviest point of the golf ball placed directly on the tee. This also allows for the golf ball to travel ‘end over end’ to create the straightest and longest possible outcome. By eliminating unaccounted for ball spin, this also allows gives the player the highest percentage chance of hitting their desired shot shape.

Off The Tee

If a player were to place the ball on the tee slightly towards the right of left side of the balance point marker, the ball would have the tendency to move to the heavy side in the air. This is especially important off the tee, as the club-head generates significant ball speed and velocity. This can be adversely affect shot shape, spin rate, carry distance, and total distance. This adverse affect can be compared to something called a ‘mud ball’ which is a common occurrence in wet conditions. Mud and dirt stick to the ball and can adversely affect the flight bath due to the ball being out of balance.

To create the straightest possible putt, the align marker on the ball must be placed perfectly between the heavy side (balance mark) and light side so that the ball has the smallest amount of variation in balance as it travels towards the players desired target. The heavy side and the light side of the ball roll perfectly end over end to keep the ball as straight as possible without affecting launch angle as the club comes into contact with the ball.

On The Green

If a player were to align the putt with the heavy side of the ball facing towards the right of left side of the target (perpendicular to the alignment aid mark), the ball would have the tendency to move to the heavy side, as side-spin would be generated as the ball travels on the putting surface, much like a modern bowling ball.

Our Solution

Off The Tee

All Crush Balance Marked Golf Balls are marked with a black circle indicating the heavy side of the golf ball. We instruct players to place this circle on the tee (face down) when hitting any tee shot.

  • Eliminate Sidespin generated from the ball

  • Improve Accuracy

  • Increase Distance

On The Green

All Crush Balance Marked Golf Balls include our sight line that is positioned perfectly between the heavy and light side of the ball. Putt along this line with the arrow facing your desired target.

  • Roll putts end over end

  • Eliminate ‘bowling ball’ side spin

  • Improve putting accuracy and consistency

Moving The Needle.

We do not expect you to trust Crush simply because we found a way to balance and print a balance point on a golf ball in production. The balance point is only as good as the ball itself. A golf ball that is horridly constructed and outside of acceptable variance is not a good ball.

Compression, dimple pattern, workability, feel, value, and durability are all things to consider when choosing the ball that is best for you and your game.

However, if we take a very good golf ball, balance it, and mark the balance point of the ball, we are giving you the best possible chance to hit a good shot. Whether thats a 20 foot putt that rolls straighter and drops in, or a drive that would have been wet with an unbalanced ball, we are aware that every inch, every stroke, and every revolution of the ball matters.

We are confident these balls will improve your game, and we challenge you to give them a try. Crush a few. That’s why we sell sleeves. See how they feel.

Hate them? Call us up. A human will answer, and we’ll make it right.

(you wont hate them)